Pricing · Australia

From US$19 a month.

Three plans, billed in US dollars. Start a monthly plan with a three-day free trial, or pay yearly and get two months free.

Yearly plans are paid upfront, with two months free.

Starter

A steady presence, three times a week.

US$19/ month

US$190 billed yearly · two months free

  • Instagram and Facebook
  • 3 posts a week, made for you
  • Your photos, your voice
  • Carousels
  • Website SEO check, with fixes, every month
  • Email up to 500 subscribers
  • Approve in one tap
  • Results every Monday
  • Email support

Growth

Most popular

Post most days, with reels.

US$79/ month

US$790 billed yearly · two months free

  • Everything in Starter
  • X as well as Instagram and Facebook
  • 5 posts a week, made for you
  • 2 reels a week from your videos and photos
  • 3 team members
  • Email up to 2,500 subscribers

Scale

A post every day, with the most reels.

US$249/ month

US$2,490 billed yearly · two months free

  • Everything in Growth
  • 7 posts a week, made for you
  • 3 reels a week
  • 10 team members
  • Email up to 10,000 subscribers
  • Priority support

Extra members $5 a month. Extra businesses 30% off. Plans renew automatically until you cancel. Changed your mind? Get a full refund within 14 days of any payment. Refund policy

Plans are billed in US dollars through Polar, our reseller. Your bank converts the amount; checkout shows the total, including any tax, before you pay.

A fraction of an agency retainer.

Published prices for social media management in Australia, from Australian agencies. Quotes are often before GST. Scala's Starter plan is US$19 a month.

Published prices in Australia
Who does the workPrice
Entry-level agency retainer, per monthZiff DigitalA$1,000 to A$2,000
Agency-managed account, per monthDisbrandedA$1,500 to A$4,500
Freelancer, per hourDisbrandedA$18 to A$92
Scala StarterUS$19 a month

Prices as published by each source, checked October 2026. Not quotes.

Questions.

Can I pay in Australian dollars?

Not yet. Plans are billed in US dollars and your bank converts the amount. Checkout shows the total before you pay.

Is GST included?

Checkout shows the final amount, including any tax due where you are, before you pay.

Is there a free trial?

Yes. Monthly plans start with a three-day free trial, then renew monthly until you cancel. Yearly plans cost ten months' price.

Can I get a refund?

Yes. Get a full refund within 14 days of any payment.

What's your business?

No website? Search for your business or use your Instagram.