Designed posts
Your photos. Designed like an agency did it.
Scala learns your look from your own posts, then designs each week's posts and carousels from your real photos, your logo and your exact words. Every word is checked before you see it.
Your look, learned
It looks at your recent Instagram posts and photos and matches your style. You confirm or change the look.
Your real photos
Posts are built from photos you've added or posted. Scala never invents products or people, and asks for a photo when a post would be better with one.
Checked before you see it
Every design is checked for your exact words, your logo and the people in the photo. If a check fails, Scala uses its own clean layout instead.
Graphics and carousels
Offers, tips, before and afters and reviews in your own words, and carousels on every plan.
Made by Scala, approved by you.



Your morning, slowed down.
Lunch for two, $24 this week.

Baked at five. Sold out by noon.
Example posts for fictional businesses, made with Scala's layouts and stock photos. Your posts use your own photos, logo and words.
Good to know.
- It doesn't take photos for you: it works with the ones you add or have posted.
- It never makes up products, prices, people or results.
Hands-off. Never out of control.
Nothing posts without you
Every post and email waits for your OK, in the app or from the email we send when a week is ready. Turn on auto-publish for posts only when you trust it.
Never says what you wouldn't
Tell Scala the words, prices and claims to avoid. It checks every post against them.
Pause any time
One switch stops posting. Nothing is lost when you resume.
This week's posts
1 waitingThree posts ready for Halden Coffee

Roasted Tuesday. In your cup by Friday.
When was your coffee roasted?

Fresh coffee tastes like this.

Every bag shows its roast date.
- Posting
- Tue, Thu, Sat at 11:00
- Where
- Instagram, Facebook and X
- Approve
- Here, or from your email
Questions.
Does Scala use stock photos or AI images of my products?
No. Your posts use your own photos. Scala never invents products, dishes or people.
What if I don't have good photos?
Phone photos work. Scala asks for a photo or a short video when a post would be better with one, and posts still go out without it.
Can I change a design?
Yes. Change the photo, edit the words or skip the post before it goes out.
Will it use my logo and colours?
Yes, where your business uses them. Scala follows the look of your own posts.
Read more

Social media
Phone photography tips for small business photos
Take better product, food and space photos on your phone: light, angles, camera settings, styling, light editing and a 30-minute shot list.

AI marketing
How to make AI social media posts sound human
Give AI your real facts, voice rules and photos, ban the giveaway words, and edit in two minutes. Prompts and before-and-after examples.

Post ideas
45 Instagram post ideas for restaurants (with captions)
45 restaurant Instagram post ideas sorted by goal, with example captions, a weekly posting mix and photo tips you can use today.
