Pricing

Three plans. No setup.

See what Scala would do for your business first. Then start a monthly plan for $1, or go yearly and get two months free.

Monthly plans start with 3 days for $1, then renew monthly.

Starter

A steady presence, three times a week.

$49/ month

After a 3-day trial for $1

  • Instagram and Facebook
  • 3 posts a week, made for you
  • Your photos, your voice
  • Email up to 500 customers
  • Approve in one tap
  • Results every Monday

Growth

Most popular

Post most days, with carousels.

$99/ month

After a 3-day trial for $1

  • Instagram and Facebook
  • 5 posts a week, made for you
  • Carousels
  • Email up to 2,500 customers
  • Approve in one tap
  • Results every Monday

Scale

A post every day of the week.

$249/ month

After a 3-day trial for $1

  • Instagram and Facebook
  • 7 posts a week, made for you
  • Carousels
  • Email up to 10,000 customers
  • Approve in one tap
  • Priority support

Plans renew automatically until you cancel. Changed your mind? Get a full refund within 14 days of any payment. Refund policy

What it replaces

  • A marketing hire

    $5,000+ a month

    One person, office hours

  • An agency

    $2,000+ a month

    Monthly reports, slow changes

  • Scala

    From $49 a month

    Creating and testing every day

Typical published rates for comparison. Your costs will vary.

Questions.

Do I need to know marketing?

No. Scala works out who your customers are and what to say from your website, then plans and makes the posts. You can see and change everything it knows in your brand profile.

What do I need to start?

Your website link, and an Instagram professional account linked to a Facebook Page. Scala shows you what it would post before you pay.

Will it post without asking?

No. Every post and email waits for your approval in the app. You can switch on auto-publish for posts once you trust it.

Will it sound like us?

It writes from your site, your offers and your past posts, uses your own photos, and never uses words you've told it to avoid. You can edit any caption before it goes out.

What if I don't like a post?

Edit it, ask for a different one, or skip it. Skipped posts never go out.

Which platforms does it post to?

Instagram and Facebook, connected with one Meta login.

Is there a free trial?

Monthly plans start with 3 days for $1, then renew at the plan's monthly price until you cancel. Yearly plans have no trial; they're paid upfront with two months free. Refunds within 14 days of any payment.

Can I stop it?

Any time. Pause posting with one switch, or cancel your plan. Your posts and results are kept.