Scala for bakeries
Sold out by noon, every day of the week.
Scala learns your bakes, your opening hours and your regulars, then designs a week of Instagram and Facebook posts from your own photos, ready for you to approve before the ovens are on.
The morning rush, every morning
What's fresh today, what sells out first and what's back this week, planned ahead.
Pre-orders before the holidays
Cakes, pies and holiday boxes posted and emailed weeks before the date, not the day before.
Found when people search
A check of your Google listing and website: hours, menu, photos and reviews.
A week of posts, ready to approve.
Baked at five. Sold out by noon.
TueFresh today
Every cake, decorated by hand.
ThuBehind the counter
Birthday cakes: order 3 days ahead.
SatPre-orders
Example posts for Crumb & Co., a fictional bakery, made with Scala's layouts and stock photos. Your posts use your own photos, logo and words.
What a week covers.
- What's fresh today, from your own photos
- Pre-order reminders for cakes and holidays
- The bakers and the early mornings
- New flavours and seasonal bakes
- Emails to regulars when something's back
Hands-off. Never out of control.
Nothing posts without you
Every post and email waits for your OK, in the app or from the email we send when a week is ready. Turn on auto-publish for posts only when you trust it.
Never says what you wouldn't
Tell Scala the words, prices and claims to avoid. It checks every post against them.
Pause any time
One switch stops posting. Nothing is lost when you resume.
This week's posts
1 waitingThree posts ready for Halden Coffee
Roasted Tuesday. In your cup by Friday.
When was your coffee roasted?
Fresh coffee tastes like this.
Every bag shows its roast date.
- Posting
- Tue, Thu, Sat at 11:00
- Where
- Instagram, Facebook and X
- Approve
- Here, or from your email
Questions.
Can posts go out early in the morning?
Yes. You choose the posting days and time, so fresh-bake posts can go out as you open.
Can it take cake orders?
No. Posts point people to how you already take orders: your website, phone or DMs.
Will it post prices?
Only the prices you give it or that are on your website. It never invents products or prices.
Does it work for home bakers?
Yes. Scala can start from your Instagram if you don't have a website.
Ideas to read
Post ideas
40 bakery Instagram post ideas, from daily bakes to pre-orders
Bakery Instagram ideas for daily bakes, process Reels, pre-orders and seasonal treats, with captions and a holiday pre-order timeline.
Post ideas
Holiday marketing ideas for small businesses: a 12-month calendar
A month-by-month US holiday calendar with marketing ideas for restaurants, salons, gyms and shops, key dates and how early to start promoting.
Email marketing
Email marketing for small business: a beginner's guide
Build a list with consent, write your first three emails, pick a sending schedule, follow CAN-SPAM basics and measure what matters.
