Scala for gyms
More trial sign-ups, from your own classes.
Scala learns your classes, your coaches and your members, then designs a week of Instagram and Facebook posts and reels from your own photos and videos, ready for you to approve.
Classes that fill up
Timetables, new classes and trial offers posted before the week starts.
Members who stay
Emails to your members for challenges, events and the classes they haven't tried.
Found by people nearby
A check of your Google listing and website: hours, classes, photos and reviews.
A week of posts, ready to approve.
Your first class is on us this week.
MonTrial offer
Six spots left in the 6 AM class.
WedClass
Three moves for a stronger back.
FriCoaching tip
Example posts for Ironside Fitness, a fictional gym, made with Scala's layouts and stock photos. Your posts use your own photos, logo and words.
What a week covers.
- Class timetables and spots left
- Reels from your own class videos (Growth and Scale)
- Coaching tips and form cues
- Member challenges and milestones (with their OK)
- Trial offers and new-member weeks
Hands-off. Never out of control.
Nothing posts without you
Every post and email waits for your OK, in the app or from the email we send when a week is ready. Turn on auto-publish for posts only when you trust it.
Never says what you wouldn't
Tell Scala the words, prices and claims to avoid. It checks every post against them.
Pause any time
One switch stops posting. Nothing is lost when you resume.
This week's posts
1 waitingThree posts ready for Halden Coffee
Roasted Tuesday. In your cup by Friday.
When was your coffee roasted?
Fresh coffee tastes like this.
Every bag shows its roast date.
- Posting
- Tue, Thu, Sat at 11:00
- Where
- Instagram, Facebook and X
- Approve
- Here, or from your email
Questions.
Will it post before and after photos?
Only photos you add, with the member's written OK. Scala never invents results or body claims.
Can it make reels?
On Growth and Scale, Scala cuts reels from your own class videos and photos.
Does it run ads?
Not today. Scala posts organically to Instagram, Facebook and X and emails your members. Ads are planned for later.
Does it work for yoga and pilates studios?
Yes. Any studio with classes, coaches and members can use the same plans.
Ideas to read
Post ideas
36 gym social media post ideas (and what not to post)
Post ideas for gyms and fitness studios: schedules, coaching tips, member spotlights, challenges and Reels, plus safe rules for before-and-after photos.
Social media
35 Instagram Reels ideas for small businesses
35 Reel ideas you can film on a phone, each with a hook, a length and the shots to take, plus how to edit a Reel in 10 minutes.
Social media
How often should a small business post? By platform
A realistic minimum and a good target for Instagram posts, Reels, Stories, Facebook, X and email, and how to keep it up.
