Scala for jewellery brands
Your pieces, seen the week they launch.
Scala learns your collections, your prices and your look, then designs a week of Instagram and Facebook posts from your own product photos, with each piece named and priced as it is in your shop.
New pieces sell faster
Launches, restocks and best sellers posted with their real names and prices.
Gift seasons planned early
Valentine's Day, Mother's Day, Black Friday and Christmas planned weeks ahead, with gift guides at real price points.
Customers come back
Emails to your own customers for new collections, restocks and offers.
A week of posts, ready to approve.
The Halo Ring. Back in stock.
TueProduct
Every piece starts on this bench.
ThuMade by hand
Three ways to layer the Link chain.
SatHow to wear it
Example posts for Ora Studio, a fictional jewellery brand, made with Scala's layouts and stock photos. Your posts use your own photos, logo and words.
What a week covers.
- Pieces with their real names and prices
- How to wear and layer them, as carousels on every plan
- The making: your bench, your tools, your hands
- Gift guides tied to dates, at your real price points
- Reviews from your customers, quoted as written
Hands-off. Never out of control.
Nothing posts without you
Every post and email waits for your OK, in the app or from the email we send when a week is ready. Turn on auto-publish for posts only when you trust it.
Never says what you wouldn't
Tell Scala the words, prices and claims to avoid. It checks every post against them.
Pause any time
One switch stops posting. Nothing is lost when you resume.
This week's posts
1 waitingThree posts ready for Halden Coffee
Roasted Tuesday. In your cup by Friday.
When was your coffee roasted?
Fresh coffee tastes like this.
Every bag shows its roast date.
- Posting
- Tue, Thu, Sat at 11:00
- Where
- Instagram, Facebook and X
- Approve
- Here, or from your email
Questions.
Will it get my metals, stones and prices right?
Scala only uses the names, materials and prices from your shop, your website or what you tell it. It never invents details, and every post waits for your OK.
Do I need professional product photos?
No. Clear phone photos work. Scala designs posts around your own photos and never shows a product you don't sell.
Does it work for online-only brands?
Yes. Posts point people to your shop link. Scala works for makers who sell online, at markets or in a store.
Can it make gift guides?
Yes. Scala plans gift guides before Valentine's Day, Mother's Day, Black Friday and Christmas, using only pieces in the price range it names.
Ideas to read
AI marketing
AI that makes social media posts from your own photos
Can AI design posts from your real business photos? The difference from AI-generated images, Meta's AI labels, what to check and how tools compare.
Social media
Phone photography tips for small business photos
Take better product, food and space photos on your phone: light, angles, camera settings, styling, light editing and a 30-minute shot list.
Post ideas
Holiday marketing ideas for small businesses: a 12-month calendar
A month-by-month US holiday calendar with marketing ideas for restaurants, salons, gyms and shops, key dates and how early to start promoting.
