How it works
You don't make the posts.You just approve them.
One link in. A week of Instagram and Facebook posts out, every week, while you get on with the business.
01Understand
Scala reads your website and your past posts, and works out what you sell, who it's for, how you sound and what's worth posting about. It keeps all of it in a brand profile you can edit.
02Plan and create
Each week it plans 3 to 7 posts, mixing offers, proof, tips and behind the scenes. It writes every caption and designs every post with your colours, your logo and your own photos. Bring your customer list from a spreadsheet and it writes emails to them too: offers, news and tips.
03Approve and send
You approve, edit or skip each post and email. Approved posts go out on Instagram and Facebook at the planned time, and approved emails go to your customers, each with an unsubscribe link.
04Measure
It tracks reach, likes, comments, saves, shares and new followers for every post, and opens and clicks for every email, and compares them with your usual numbers.
05Improve every week
Every Monday you get a short report: what went out, what worked best and what Scala will try next. Next week leans toward what worked.
Hands-off.Never out of control.
Nothing posts without you
Every post and email waits for your OK. Turn on auto-publish for posts only when you trust it.
Never says what you wouldn't
Tell Scala the words, prices and claims to avoid. It checks every post against them.
Pause any time
One switch stops posting. Nothing is lost when you resume.
This week's posts
1 waitingThree posts ready for Halden Coffee
Roasted Tuesday. In your cup by Friday.
When was your coffee roasted?
Fresh coffee tastes like this.
Every bag shows its roast date.
- Posting
- Tue, Thu, Sat at 11:00
- Where
- Instagram and Facebook
- Approve
- One tap, right here
Questions.
Do I need to know marketing?
No. Scala works out who your customers are and what to say from your website, then plans and makes the posts. You can see and change everything it knows in your brand profile.
What do I need to start?
Your website link, and an Instagram professional account linked to a Facebook Page. Scala shows you what it would post before you pay.
Will it post without asking?
No. Every post and email waits for your approval in the app. You can switch on auto-publish for posts once you trust it.
Will it sound like us?
It writes from your site, your offers and your past posts, uses your own photos, and never uses words you've told it to avoid. You can edit any caption before it goes out.
What if I don't like a post?
Edit it, ask for a different one, or skip it. Skipped posts never go out.
Which platforms does it post to?
Instagram and Facebook, connected with one Meta login.
Is there a free trial?
Monthly plans start with 3 days for $1, then renew at the plan's monthly price until you cancel. Yearly plans have no trial; they're paid upfront with two months free. Refunds within 14 days of any payment.
Can I stop it?
Any time. Pause posting with one switch, or cancel your plan. Your posts and results are kept.