Scala for boutiques
New arrivals, sold before the weekend.
Scala learns your shop, your stock and your style, then designs a week of Instagram and Facebook posts from photos of your own pieces, ready for you to approve.
New stock, seen first
New arrivals and restocks posted the week they land, from your own photos.
Customers come back
Emails to your customer list for drops, sales and events.
Found by people nearby
A check of your Google listing and website: hours, photos and reviews.
A week of posts, ready to approve.
Just landed. One of each size.
TueNew arrivals
Come try it on this weekend.
ThuIn the shop
Picked by hand, every piece.
SatMeet the owner
Example posts for Juniper & Rose, a fictional boutique, made with Scala's layouts and stock photos. Your posts use your own photos, logo and words.
What a week covers.
- New arrivals and restocks from your own photos
- How to wear it: outfits from your stock
- Behind the counter and the owner's picks
- Sales, drops and events
- Emails to customers when new stock lands
Hands-off. Never out of control.
Nothing posts without you
Every post and email waits for your OK, in the app or from the email we send when a week is ready. Turn on auto-publish for posts only when you trust it.
Never says what you wouldn't
Tell Scala the words, prices and claims to avoid. It checks every post against them.
Pause any time
One switch stops posting. Nothing is lost when you resume.
This week's posts
1 waitingThree posts ready for Halden Coffee
Roasted Tuesday. In your cup by Friday.
When was your coffee roasted?
Fresh coffee tastes like this.
Every bag shows its roast date.
- Posting
- Tue, Thu, Sat at 11:00
- Where
- Instagram, Facebook and X
- Approve
- Here, or from your email
Questions.
Can it link to my online shop?
Yes. Posts and emails can point to your website or online shop.
Will it post prices?
Only the prices you give it or that are on your website. It never invents products or prices.
Can it make reels of new stock?
On Growth and Scale, Scala cuts reels from your own short clips and photos.
Does it use my product photos?
Yes. Posts are designed from your own photos of your own stock, never stock images.
Ideas to read
Post ideas
40 boutique Instagram post ideas for local shops
Instagram ideas for boutiques and local shops: new arrivals, styling Reels, store and team posts, and in-store events, with example captions.
Email marketing
Email marketing for small business: a beginner's guide
Build a list with consent, write your first three emails, pick a sending schedule, follow CAN-SPAM basics and measure what matters.
Social media
35 Instagram Reels ideas for small businesses
35 Reel ideas you can film on a phone, each with a hook, a length and the shots to take, plus how to edit a Reel in 10 minutes.
