Reels
Reels from your own clips. Without editing a thing.
Send Scala a few short clips and photos. It picks a format that suits your business, cuts it to music with the hook first and words on screen, and sends it to you to approve.
Formats that suit you
Reveals, behind the scenes, product tours, before and after and more, chosen for your kind of business and your own reel style.
Hook first, cut to music
The strongest shot and the hook words open the reel, cuts land on the beat, and words stay on screen for people watching without sound.
Music from Scala's library
Each reel is cut to a track from Scala's own music library, so it doesn't depend on trending audio.
It asks for clips
When a reel needs footage, Scala tells you what to film, like a 5-second shot of the counter at opening.
Made by Scala, approved by you.
Slow-cooked since 6 AM.
Your first class is on us this week.
Pulled fresh, every cup.
Example posts for fictional businesses, made with Scala's layouts and stock photos. Your posts use your own photos, logo and words.
Good to know.
- Reels are cut from your own clips and photos; Scala doesn't generate AI video.
- It never reposts another creator's video.
Hands-off. Never out of control.
Nothing posts without you
Every post and email waits for your OK, in the app or from the email we send when a week is ready. Turn on auto-publish for posts only when you trust it.
Never says what you wouldn't
Tell Scala the words, prices and claims to avoid. It checks every post against them.
Pause any time
One switch stops posting. Nothing is lost when you resume.
This week's posts
1 waitingThree posts ready for Halden Coffee
Roasted Tuesday. In your cup by Friday.
When was your coffee roasted?
Fresh coffee tastes like this.
Every bag shows its roast date.
- Posting
- Tue, Thu, Sat at 11:00
- Where
- Instagram, Facebook and X
- Approve
- Here, or from your email
Questions.
Which plans include reels?
Growth includes 2 reels a week and Scale includes 3. Starter doesn't include reels.
What do I need to send?
A few short phone clips (5 to 15 seconds each) or photos. Scala tells you what to film when it needs something specific.
Where do reels get posted?
To Instagram and Facebook after you approve them. TikTok is rolling out.
Can I use my own music?
Not today. Reels use tracks from Scala's own music library.
Read more
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