The AI marketing team for local shops.
No website? Search for your business or use your Instagram.
Sunrise beach class, 6 AM.
Posts Scala made for example businesses.
Made for businesses like yours.
Tradies
Quotes booked every week
Cafés
Brekkie regulars, every day
Fitness studios
Classes that fill up
Surf and local shops
Locals back every weekend
Barbers
Chairs full on Saturday
What a marketing team does. Done for you, every week.
Learns your business
Your offers, customers, photos and voice, and how you compare with businesses nearby.
Designs the posts
Posts and carousels made from your own photos and logo, and reels on Growth and Scale.
Posts them for you
To Instagram, Facebook and X once you approve. TikTok is rolling out.
Gets you found on Google
An SEO check of your website and Google listing, with the fixes written for you.
Brings customers back
Emails to your own customer list: offers, news and reminders, sent when you approve.
Gets better every week
A Monday report on what worked, and a next week that leans into it.
Find your business. That's the whole setup.
No briefs, no content calendar, no design tools. Scala works out what your business should post, shows you the plan before you pay, and gets on with it.
- 1
Find your business
By its website, its Google listing or its Instagram.
- 2
Scala researches it
What you sell, who it's for, how you sound, your photos and what to post about.
- 3
Posting starts
Connect Instagram and Facebook, approve your first week, and you're done.
A fraction of an agency retainer.
Published prices for social media management in Australia, from Australian agencies. Quotes are often before GST. Scala's Starter plan is US$19 a month.
| Who does the work | Price |
|---|---|
| Entry-level agency retainer, per monthZiff Digital | A$1,000 to A$2,000 |
| Agency-managed account, per monthDisbranded | A$1,500 to A$4,500 |
| Freelancer, per hourDisbranded | A$18 to A$92 |
| Scala Starter | US$19 a month |
Prices as published by each source, checked October 2026. Not quotes.
Before Scala. And after.
Before
- Posts
- 2 a month
- Last post
- 3 weeks ago
- People reached
- About 60 a week
- New followers
- About 2 a month
What 3 months on Growth could look like
Friday's special. Gone by eight.
Lunch for two, $24 this week.
Meet Ama. 20 years at the stove.
Book Saturday before it's gone.
Our jollof, slow-cooked since 6 AM.
Fresh from the kitchen.
- Posts
- 5 a week, plus 2 reels
- Last post
- Today
- People reached
- About 1,100 a week
- New followers
- About 80 a month
It makes the posts.
- Branded graphics
- Carousels
- Your photos, with text
- Captions in your voice
- Hashtags that fit
- A plan for every week
Six spots left in the 6 AM class.
Your morning, slowed down.
Baked at five. Sold out by noon.
Friday's special. Gone by eight.
Then it does more of what works.
Every week Scala looks at what reached the most people, and plans more of it.
This week, from your Monday report
Your behind-the-scenes posts reached twice as many people as your offers.
Made for businesses here.
- Tradies: builders, sparkies, plumbers
- Cleaners and landscapers
- Cafés
- Hairdressers and barbers
- Gyms and studios
- Local shops
Before and after, from your own jobs
Job photos become finished posts with your logo and words. Scala never invents work or results.
Your Facebook Page, kept active
Scala posts to your Facebook Page and Instagram. Sharing a post into local community groups is still a quick job for you.
Found by people nearby
The SEO check looks at your Google Business Profile and website, where most local jobs start.
The Spam Act
Marketing emails need consent, must say who sent them and must let people unsubscribe. Every Scala email carries an unsubscribe link. ACMA.
Hands-off. Never out of control.
Nothing posts without you
Every post and email waits for your OK, in the app or from the email we send when a week is ready. Turn on auto-publish for posts only when you trust it.
Never says what you wouldn't
Tell Scala the words, prices and claims to avoid. It checks every post against them.
Pause any time
One switch stops posting. Nothing is lost when you resume.
This week's posts
1 waitingThree posts ready for Halden Coffee
Roasted Tuesday. In your cup by Friday.
When was your coffee roasted?
Fresh coffee tastes like this.
Every bag shows its roast date.
- Posting
- Tue, Thu, Sat at 11:00
- Where
- Instagram, Facebook and X
- Approve
- Here, or from your email
Scheduling tools
You operate the software.
- Decide what to post
- Write captions
- Design graphics
- Pick hashtags
- Plan a content calendar
- Schedule posts
- Post on Instagram
- Post on Facebook
- Check what worked
- Do it all again next week
Scala
The software does the work. You approve.
Scala plans, writes and designs your posts, then publishes them to your own accounts through Meta's official tools once you approve. No bought likes, no fake follows, no automated comments.
Find your businessRuns your marketing where your customers are.
- X
- TikTokRolling out
Posts on Instagram, Facebook and X, and emails to your own customers. One Meta login connects Instagram and Facebook. TikTok is rolling out.
An agency's work. At a tool's price.
Plans are billed in US dollars through Polar, our reseller. Your bank converts the amount; checkout shows the total, including any tax, before you pay.
Yearly plans are paid upfront, with two months free.
Starter
A steady presence, three times a week.
US$19/ month
US$190 billed yearly · two months free
- Instagram and Facebook
- 3 posts a week, made for you
- Your photos, your voice
- Carousels
- Website SEO check, with fixes, every month
- Email up to 500 subscribers
- Approve in one tap
- Results every Monday
- Email support
Growth
Most popularPost most days, with reels.
US$79/ month
US$790 billed yearly · two months free
- Everything in Starter
- X as well as Instagram and Facebook
- 5 posts a week, made for you
- 2 reels a week from your videos and photos
- 3 team members
- Email up to 2,500 subscribers
Scale
A post every day, with the most reels.
US$249/ month
US$2,490 billed yearly · two months free
- Everything in Growth
- 7 posts a week, made for you
- 3 reels a week
- 10 team members
- Email up to 10,000 subscribers
- Priority support
Extra members $5 a month. Extra businesses 30% off. Plans renew automatically until you cancel. Changed your mind? Get a full refund within 14 days of any payment. Refund policy
Guides for owners here
Post ideas
Social media for tradies: 30 post ideas that win jobs (AU)
30 post ideas for Australian tradies, which platforms matter, a weekly routine from the ute that fits around jobs, photo tips and the ACCC rules on reviews.
Social media
Phone photography tips for small business photos
Take better product, food and space photos on your phone: light, angles, camera settings, styling, light editing and a 30-minute shot list.
Local SEO
How to get more Google reviews (scripts and reply templates)
Get more Google reviews the right way: review link and QR code, timing, ask scripts, what Google's policy bans, and templates for replying to reviews.
Questions.
Can I pay in Australian dollars?
Not yet. Plans are billed in US dollars and your bank converts the amount. Checkout shows the total before you pay.
Is GST included?
Checkout shows the final amount, including any tax due where you are, before you pay.
Is there a free trial?
Yes. Monthly plans start with a three-day free trial, then renew monthly until you cancel. Yearly plans cost ten months' price.
Can I get a refund?
Yes. Get a full refund within 14 days of any payment.
