Scala for restaurants
Fuller tables, without making posts.
Scala learns your menu, your specials and your regulars, then designs a week of Instagram and Facebook posts from your own food photos. You approve them between services.
Slow nights get a reason
Specials, set menus and early-week offers planned ahead, not posted in a panic at 5 PM.
Regulars come back
Emails to your own customer list for new dishes, events and holidays.
Found when people search
A check of your website and Google listing: hours, menu link, photos and reviews.
A week of posts, ready to approve.
Friday's special. Gone by eight.
TueSpecial
Slow-cooked since 6 AM.
ThuBehind the scenes
Book Saturday before it's gone.
SatBooking
Example posts for Ama's Kitchen, a fictional restaurant, made with Scala's layouts and stock photos. Your posts use your own photos, logo and words.
What a week covers.
- Dish of the week from your own photos
- Specials and set menus, dated so they never run late
- The kitchen and the people behind it
- Booking and ordering reminders before busy nights
- Holidays and local events, planned weeks ahead
Hands-off. Never out of control.
Nothing posts without you
Every post and email waits for your OK, in the app or from the email we send when a week is ready. Turn on auto-publish for posts only when you trust it.
Never says what you wouldn't
Tell Scala the words, prices and claims to avoid. It checks every post against them.
Pause any time
One switch stops posting. Nothing is lost when you resume.
This week's posts
1 waitingThree posts ready for Halden Coffee
Roasted Tuesday. In your cup by Friday.
When was your coffee roasted?
Fresh coffee tastes like this.
Every bag shows its roast date.
- Posting
- Tue, Thu, Sat at 11:00
- Where
- Instagram, Facebook and X
- Approve
- Here, or from your email
Questions.
Does Scala take orders or bookings?
No. Scala markets the restaurant: posts, reels, emails and a Google check. Posts point people to the booking or ordering link you already use.
What if a dish is sold out or the price changes?
Every post waits for your approval, so you can edit the caption or skip the post before it goes out.
Do I need professional food photos?
No. Phone photos work. Scala designs posts around your own photos and asks for new ones when a post would be better with them.
Will it post our menu prices?
Only the prices you give it or that are on your website. It never invents dishes, prices or offers.
Ideas to read
Post ideas
45 Instagram post ideas for restaurants (with captions)
45 restaurant Instagram post ideas sorted by goal, with example captions, a weekly posting mix and photo tips you can use today.
Post ideas
Restaurant content calendar: 4 weeks of posts to copy
A ready-made 4-week restaurant posting plan for Instagram, Facebook and email, with what to post each day and how to batch it in two sessions a week.
Email marketing
34 email marketing ideas for restaurants (plus 3 examples)
Restaurant email ideas for new dishes, slow nights, events and holidays, a 4-week calendar, subject lines and three full emails to copy.
