Scala for cafés
Your regulars, back every week.
Scala learns your drinks, your bakes and your neighbourhood, then plans and designs a week of Instagram and Facebook posts from your own photos, ready for you to approve.
A reason to come in today
Seasonal drinks, fresh bakes and quiet-hour offers, planned before the week starts.
Regulars hear first
Emails for new menus, events and loyalty offers, sent to your own customer list.
Found on the walk past
A check of your Google listing and website: hours, photos, menu and reviews.
A week of posts, ready to approve.
Your morning, slowed down.
MonNew drink
Pulled fresh, every cup.
WedBehind the bar
Pastry with any coffee before 9.
FriOffer
Example posts for Halden Coffee, a fictional café, made with Scala's layouts and stock photos. Your posts use your own photos, logo and words.
What a week covers.
- New and seasonal drinks from your own photos
- Fresh bakes and what sells out first
- The baristas and the bar
- Quiet-hour and loyalty offers
- Events, live music and local days
Hands-off. Never out of control.
Nothing posts without you
Every post and email waits for your OK, in the app or from the email we send when a week is ready. Turn on auto-publish for posts only when you trust it.
Never says what you wouldn't
Tell Scala the words, prices and claims to avoid. It checks every post against them.
Pause any time
One switch stops posting. Nothing is lost when you resume.
This week's posts
1 waitingThree posts ready for Halden Coffee
Roasted Tuesday. In your cup by Friday.
When was your coffee roasted?
Fresh coffee tastes like this.
Every bag shows its roast date.
- Posting
- Tue, Thu, Sat at 11:00
- Where
- Instagram, Facebook and X
- Approve
- Here, or from your email
Questions.
How often will it post?
Starter plans post three times a week; Growth and Scale post more and add reels. You choose the days and time.
Can it make reels of the bar?
On Growth and Scale, Scala cuts reels from your own short videos and photos.
Does it work for a café with no website?
Yes. Scala can start from your Google listing or your Instagram instead.
Will it sound like us?
It writes from your menu, your past posts and the words you use, and you can edit any caption before it goes out.
Ideas to read
Post ideas
Coffee shop social media marketing: a step-by-step guide
How to market a cafe on Instagram and Facebook: profile setup, a weekly plan, 30 post ideas with captions, and how to turn followers into visits.
Social media
Phone photography tips for small business photos
Take better product, food and space photos on your phone: light, angles, camera settings, styling, light editing and a 30-minute shot list.
Social media
How to write Instagram captions: formula and 24 templates
A simple hook, detail and action formula plus 24 fill-in-the-blank Instagram caption templates for selling, bookings, offers and trust.
