Scala for tour operators
Every departure full, from photos you already take.
Scala learns your tours, your guides and your season, then designs a week of Instagram and Facebook posts from your own trip photos, ready for you to approve between departures.
Seats sold before the day
Departures, spots left and seasonal trips posted early, with the date on every one.
Past guests come back
Emails to past guests for new routes, off-season deals and gift vouchers.
Found by visitors nearby
A check of your Google listing and website, where travellers decide: hours, meeting point, photos and reviews.
A week of posts, ready to approve.
Sunset paddle. Four seats left.
MonDeparture
Twelve years on this trail.
WedMeet the guide
The gift they'll talk about for years.
FriGift idea
Example posts for Ridgeline Adventures, a fictional tour operator, made with Scala's layouts and stock photos. Your posts use your own photos, logo and words.
What a week covers.
- Departures and seats left, dated so they never run late
- Your guides and the people on the trip (with their OK)
- Moments from real trips, from your own photos
- Reviews, quoted word for word from your Google listing
- Gift vouchers before holidays and the off season
Hands-off. Never out of control.
Nothing posts without you
Every post and email waits for your OK, in the app or from the email we send when a week is ready. Turn on auto-publish for posts only when you trust it.
Never says what you wouldn't
Tell Scala the words, prices and claims to avoid. It checks every post against them.
Pause any time
One switch stops posting. Nothing is lost when you resume.
This week's posts
1 waitingThree posts ready for Halden Coffee
Roasted Tuesday. In your cup by Friday.
When was your coffee roasted?
Fresh coffee tastes like this.
Every bag shows its roast date.
- Posting
- Tue, Thu, Sat at 11:00
- Where
- Instagram, Facebook and X
- Approve
- Here, or from your email
Questions.
Does Scala take bookings?
No. Posts point people to the booking link or phone number you already use, such as your booking system or WhatsApp.
Can it post photos of guests?
Only photos you add, and only people who agreed to be shown. Scala never invents trips, places or people.
Our season is short. Is it worth it out of season?
Yes. Out of season, Scala plans gift vouchers, early-bird dates for next season and emails to past guests, so the first weeks fill early.
Does it work for escape rooms, boat trips and climbing centres?
Yes. Any business that sells timed experiences works the same way: dates, spots left, the people and the moments.
Ideas to read
Social media
35 Instagram Reels ideas for small businesses
35 Reel ideas you can film on a phone, each with a hook, a length and the shots to take, plus how to edit a Reel in 10 minutes.
Local SEO
How to get more Google reviews (scripts and reply templates)
Get more Google reviews the right way: review link and QR code, timing, ask scripts, what Google's policy bans, and templates for replying to reviews.
Local SEO
How to show up in AI search as a local business
How ChatGPT, Perplexity, Gemini and Google AI Overviews pick local businesses, and six honest steps to raise your chances of being recommended.
