The AI marketing team for Nigerian businesses.
No website? Search for your business or use your Instagram.
Jollof Fridays. Order before 6.
Posts Scala made for example businesses.
Made for businesses like yours.
Food vendors
Orders in the DMs every day
Cakes and small chops
Booked out for the weekend
Hair and beauty
Slots filled before Saturday
Gyms
New members every month
Restaurants
Full tables on Friday
What a marketing team does. Done for you, every week.
Learns your business
Your offers, customers, photos and voice, and how you compare with businesses nearby.
Designs the posts
Posts and carousels made from your own photos and logo, and reels on Growth and Scale.
Posts them for you
To Instagram, Facebook and X once you approve. TikTok is rolling out.
Gets you found on Google
An SEO check of your website and Google listing, with the fixes written for you.
Brings customers back
Emails to your own customer list: offers, news and reminders, sent when you approve.
Gets better every week
A Monday report on what worked, and a next week that leans into it.
Find your business. That's the whole setup.
No briefs, no content calendar, no design tools. Scala works out what your business should post, shows you the plan before you pay, and gets on with it.
- 1
Find your business
By its website, its Google listing or its Instagram.
- 2
Scala researches it
What you sell, who it's for, how you sound, your photos and what to post about.
- 3
Posting starts
Connect Instagram and Facebook, approve your first week, and you're done.
Less than a freelancer charges for one page.
Published prices for social media management in Nigeria, from Nigerian agencies and guides. Scala's Starter plan is ₦9,900 a month.
| Who does the work | Price |
|---|---|
| Entry-level freelancer, per monthSonibaze | ₦20,000 to ₦60,000 |
| Mid-level freelancer (1 to 3 years), per monthSonibaze | ₦70,000 to ₦150,000 |
| Boutique agency, per monthSonibaze | ₦250,000 to ₦500,000 |
| Full-time social media manager, salary per monthProfolio | ₦120,000 to ₦300,000 |
| Scala Starter | ₦9,900 a month |
Prices as published by each source, checked October 2026. Not quotes.
Before Scala. And after.
Before
- Posts
- 2 a month
- Last post
- 3 weeks ago
- People reached
- About 60 a week
- New followers
- About 2 a month
What 3 months on Growth could look like
Friday's special. Gone by eight.
Lunch for two, $24 this week.
Meet Ama. 20 years at the stove.
Book Saturday before it's gone.
Our jollof, slow-cooked since 6 AM.
Fresh from the kitchen.
- Posts
- 5 a week, plus 2 reels
- Last post
- Today
- People reached
- About 1,100 a week
- New followers
- About 80 a month
It makes the posts.
- Branded graphics
- Carousels
- Your photos, with text
- Captions in your voice
- Hashtags that fit
- A plan for every week
Six spots left in the 6 AM class.
Your morning, slowed down.
Baked at five. Sold out by noon.
Friday's special. Gone by eight.
Then it does more of what works.
Every week Scala looks at what reached the most people, and plans more of it.
This week, from your Monday report
Your behind-the-scenes posts reached twice as many people as your offers.
Made for businesses here.
- Cake and small chops businesses
- Hair and beauty vendors
- Fashion and thrift vendors
- Restaurants and food vendors
- Salons and barbers
- Gyms
- Event planners
Built for Instagram vendors
Prices, delivery areas and how to order go into captions exactly as you say them. You approve and can edit every caption first.
WhatsApp is still yours
Scala doesn't post to WhatsApp yet; WhatsApp is next on our list. Today your Instagram, Facebook and X posts go out on schedule, so your WhatsApp time goes to replying to customers.
Paid in naira
Plans are charged in naira through Paystack. No dollar card needed.
Email only people who agreed
Under the Nigeria Data Protection Act 2023, people can object to direct marketing, and consent is the safest basis for it. Import only customers who agreed to hear from you; every Scala email has an unsubscribe link. Nigeria Data Protection Commission.
Hands-off. Never out of control.
Nothing posts without you
Every post and email waits for your OK, in the app or from the email we send when a week is ready. Turn on auto-publish for posts only when you trust it.
Never says what you wouldn't
Tell Scala the words, prices and claims to avoid. It checks every post against them.
Pause any time
One switch stops posting. Nothing is lost when you resume.
This week's posts
1 waitingThree posts ready for Halden Coffee
Roasted Tuesday. In your cup by Friday.
When was your coffee roasted?
Fresh coffee tastes like this.
Every bag shows its roast date.
- Posting
- Tue, Thu, Sat at 11:00
- Where
- Instagram, Facebook and X
- Approve
- Here, or from your email
Scheduling tools
You operate the software.
- Decide what to post
- Write captions
- Design graphics
- Pick hashtags
- Plan a content calendar
- Schedule posts
- Post on Instagram
- Post on Facebook
- Check what worked
- Do it all again next week
Scala
The software does the work. You approve.
Scala plans, writes and designs your posts, then publishes them to your own accounts through Meta's official tools once you approve. No bought likes, no fake follows, no automated comments.
Find your businessRuns your marketing where your customers are.
- X
- TikTokRolling out
Posts on Instagram, Facebook and X, and emails to your own customers. One Meta login connects Instagram and Facebook. TikTok is rolling out.
An agency's work. At a tool's price.
Plans are paid in naira through Paystack. Naira prices are for businesses paying from Nigeria.
Yearly plans are paid upfront, with two months free.
Starter
A steady presence, three times a week.
₦9,900/ month
₦99,000 billed yearly · two months free
- Instagram and Facebook
- 3 posts a week, made for you
- Your photos, your voice
- Carousels
- Website SEO check, with fixes, every month
- Email up to 500 subscribers
- Approve in one tap
- Results every Monday
- Email support
Growth
Most popularPost most days, with reels.
₦39,000/ month
₦390,000 billed yearly · two months free
- Everything in Starter
- X as well as Instagram and Facebook
- 5 posts a week, made for you
- 2 reels a week from your videos and photos
- 3 team members
- Email up to 2,500 subscribers
Scale
A post every day, with the most reels.
₦99,000/ month
₦990,000 billed yearly · two months free
- Everything in Growth
- 7 posts a week, made for you
- 3 reels a week
- 10 team members
- Email up to 10,000 subscribers
- Priority support
Extra members ₦2,000 a month. Extra businesses 30% off. Plans renew automatically until you cancel. Changed your mind? Get a full refund within 14 days of any payment. Refund policy
Guides for owners here
AI marketing
Best affordable marketing tools for Nigerian businesses
Free and low-cost marketing tools for Nigerian small businesses, what each costs, which ones take naira, and how to pick on a small budget.
Social media
How much does a social media manager cost in Nigeria? (2026)
What social media managers, agencies and hires charge in Nigeria in 2026, in naira, what a package includes, and how to get a fair quote.
Social media
Best time to post on Instagram in Nigeria (WAT, 2026)
A starting schedule by day in West Africa Time, how Nigerian routines shape it, and how to find your own followers' most active times for free.
Social media
How to market your cake business in Nigeria
Instagram set-up, WhatsApp Business, prices vs DM for price, deposits, seasonal peaks, Google and reviews: a practical guide for Nigerian cake bakers.
Social media
2027 marketing calendar for Nigerian businesses
Nigerian public holidays, expected Sallah dates and big selling moments for 2027, with what to post, when to start and the WhatsApp angle.
Questions.
Do I pay in naira?
Yes. Businesses paying from Nigeria are charged in naira through Paystack with a Nigerian card. No dollar card needed.
Is there a free trial?
No. Monthly plans renew each month until you cancel. Yearly plans cost ten months' price. You see your posts and first week before you pay.
Does Scala post to WhatsApp?
Not yet. WhatsApp is next on our list. Today Scala posts to Instagram, Facebook and X, sends emails to your customers and checks how you show up on Google. TikTok is rolling out.
Can I get a refund?
Yes. Get a full refund within 14 days of any payment.
