Social posting
A week of posts, planned and posted for you.
Scala plans the week, writes every caption in your voice, designs every post from your own photos and posts it on Instagram, Facebook and X at the times you choose, once you approve.
A plan every week
3, 5 or 7 posts a week by plan, mixing offers, proof, tips and behind the scenes, with nothing repeated.
Captions in your voice
Written from your website, your offers and your past posts, never with words you've told it to avoid.
You approve, it posts
Approve, edit or skip each post in the app or from the email when the week is ready. Turn on auto-publish once you trust it.
Posted at your times
You pick the days and the time. Instagram and Facebook connect with one Meta login; X connects on Growth and Scale.
Made by Scala, approved by you.

Friday's special. Gone by eight.

Two chairs left this Saturday.

Your first class is on us this week.
Example posts for fictional businesses, made with Scala's layouts and stock photos. Your posts use your own photos, logo and words.
Good to know.
- It doesn't reply to comments or messages for you.
- It doesn't run paid ads today.
- TikTok is rolling out.
Hands-off. Never out of control.
Nothing posts without you
Every post and email waits for your OK, in the app or from the email we send when a week is ready. Turn on auto-publish for posts only when you trust it.
Never says what you wouldn't
Tell Scala the words, prices and claims to avoid. It checks every post against them.
Pause any time
One switch stops posting. Nothing is lost when you resume.
This week's posts
1 waitingThree posts ready for Halden Coffee

Roasted Tuesday. In your cup by Friday.
When was your coffee roasted?

Fresh coffee tastes like this.

Every bag shows its roast date.
- Posting
- Tue, Thu, Sat at 11:00
- Where
- Instagram, Facebook and X
- Approve
- Here, or from your email
Questions.
Which platforms does Scala post to?
Instagram and Facebook on every plan, and X on Growth and Scale. TikTok is rolling out.
Does it post without asking?
No. Every post waits for your approval unless you switch on auto-publish yourself.
Can I change the posting days and time?
Yes. Pick the days and time in Settings and Scala plans the week around them.
Do I need an Instagram business account?
You need an Instagram professional account (business or creator) linked to a Facebook Page. The Help Center shows how.
Read more

Social media
How often should a small business post? By platform
A realistic minimum and a good target for Instagram posts, Reels, Stories, Facebook, X and email, and how to keep it up.

Social media
Social media content calendar template (30 days, free)
A copyable 30-day social media calendar for local businesses, built on four content pillars, plus how to fill it in one hour a month.

Social media
How to connect Instagram to a Facebook Page (step by step)
Switch to a professional Instagram account and link it to your Facebook Page in 10 minutes, with fixes for when your Page doesn't show up.
