Scala for home services
More calls, from the jobs you already do.
Scala learns your services, your area and your team, then designs a week of Instagram and Facebook posts from your own job photos, ready for you to approve from the van.
Your work, seen nearby
Finished jobs and before and afters from your own photos, posted every week.
Customers book again
Emails to past customers for seasonal checks, servicing and offers.
Found when it breaks
A check of your Google listing and website, where most local jobs start: services, area, photos and reviews.
A week of posts, ready to approve.
AC tune-ups booking now.
MonSeasonal
Leak fixed the same day.
WedOn the job
Weekly cleans. Two slots left.
FriBooking
Example posts for Northside Home Services, a fictional home services business, made with Scala's layouts and stock photos. Your posts use your own photos, logo and words.
What a week covers.
- Finished jobs and before and afters from your own photos
- Seasonal reminders: heating, cooling, gutters, spring cleans
- The team and the vans
- Reviews, quoted word for word from what you give us
- Service area and how to book
Hands-off. Never out of control.
Nothing posts without you
Every post and email waits for your OK, in the app or from the email we send when a week is ready. Turn on auto-publish for posts only when you trust it.
Never says what you wouldn't
Tell Scala the words, prices and claims to avoid. It checks every post against them.
Pause any time
One switch stops posting. Nothing is lost when you resume.
This week's posts
1 waitingThree posts ready for Halden Coffee
Roasted Tuesday. In your cup by Friday.
When was your coffee roasted?
Fresh coffee tastes like this.
Every bag shows its roast date.
- Posting
- Tue, Thu, Sat at 11:00
- Where
- Instagram, Facebook and X
- Approve
- Here, or from your email
Questions.
Which businesses does this cover?
Cleaners, plumbers, electricians, HVAC, roofers, landscapers, handymen and other trades that work at customers' homes.
Can it post before and after photos?
Yes, from photos you add. Scala never invents work or results.
Does it take bookings or answer calls?
No. Posts point people to the phone number or booking link you already use.
Does it run ads?
Not today. Scala posts organically to Instagram, Facebook and X and emails your past customers.
Ideas to read
Post ideas
34 HVAC social media post ideas (with captions)
34 HVAC post ideas for Facebook and Instagram, a month-by-month seasonal calendar and ready caption examples that turn posts into booked calls.
Post ideas
Social media ideas for cleaning businesses
34 social media ideas for cleaning businesses: before and afters with permission, satisfying videos, checklists, trust posts and seasonal offers.
Local SEO
How to get more Google reviews (scripts and reply templates)
Get more Google reviews the right way: review link and QR code, timing, ask scripts, what Google's policy bans, and templates for replying to reviews.
