Scala for dentists
New patients find you, regular ones come back.
Scala learns your practice, your team and your services, then designs a week of Instagram and Facebook posts from your own photos. Nothing goes out until your team approves it.
A practice people trust
Your team, your rooms and simple care tips, posted every week.
Patients back on time
Emails to patients who agreed to hear from you: checkup reminders, news and new services.
Found on Google
A check of your Google listing and website: services, hours, photos and reviews.
A week of posts, ready to approve.

Meet the team behind your smile.
MonMeet the team

Two minutes, twice a day.
WedCare tip

New patients welcome this month.
FriBooking
Example posts for Brightside Dental, a fictional dental practice, made with Scala's layouts and stock photos. Your posts use your own photos, logo and words.
What a week covers.
- Meet the team and the practice
- Simple care tips (no medical claims)
- New patient and checkup reminders
- Services and opening hours
- Reviews, quoted word for word from what you give us
Hands-off. Never out of control.
Nothing posts without you
Every post and email waits for your OK, in the app or from the email we send when a week is ready. Turn on auto-publish for posts only when you trust it.
Never says what you wouldn't
Tell Scala the words, prices and claims to avoid. It checks every post against them.
Pause any time
One switch stops posting. Nothing is lost when you resume.
This week's posts
1 waitingThree posts ready for Halden Coffee

Roasted Tuesday. In your cup by Friday.
When was your coffee roasted?

Fresh coffee tastes like this.

Every bag shows its roast date.
- Posting
- Tue, Thu, Sat at 11:00
- Where
- Instagram, Facebook and X
- Approve
- Here, or from your email
Questions.
Will it post anything about patients?
No patient information, ever. Scala only uses photos you add and confirm you have the right to use, and every post waits for your team's approval.
Does it make medical claims?
No. Scala writes general care tips and practice news, and you can edit or skip any post.
Can it email our patients?
Only patients who agreed to hear from you. Every email has an unsubscribe link.
Does Scala take bookings?
No. Posts point people to the booking link or phone number you already use.
Ideas to read

Post ideas
35 dental clinic social media ideas that respect HIPAA
Social media ideas for dental and medical clinics: education, team and booking posts, plus a HIPAA checklist for patient photos and review replies.

Local SEO
How to get more Google reviews (scripts and reply templates)
Get more Google reviews the right way: review link and QR code, timing, ask scripts, what Google's policy bans, and templates for replying to reviews.

Local SEO
Local SEO checklist (2026): 35 checks to show up on Google
35 local SEO checks, each with a 'done when' test: Google Business Profile, website, citations, reviews and links. Printable, with a 90-day plan.
