How to connect Instagram to a Facebook Page (step by step)

To connect Instagram to a Facebook Page, first switch your Instagram to a professional account (Business or Creator), then link it to the Page from one of three places: the Instagram app (Edit profile, then Page), your Facebook Page's settings (Linked accounts, then Instagram), or Meta Business Suite (Settings, then Business assets). You need full control (admin) access to the Page. The whole thing takes about 10 minutes, and most problems come from using a personal Instagram account or not having the right Page role.

Meta moves menu labels around from time to time, so if a button name below doesn't exactly match your screen, look for the closest option in the same area. The steps were checked against Meta's current flows in October 2026.

Before you start: a 2-minute checklist

• You know your Instagram login, and you can receive codes if two-factor authentication is on.
• You have a Facebook Page for the business, not just a personal profile. If you don't, create one first. Our Facebook Page tips for local businesses cover setup.
• You have full control of the Page. In the current Page experience this is called "Facebook access with full control". On older Pages it's the Admin role.
• The Page isn't already linked to a different Instagram account. One Page connects to one Instagram account, and vice versa.
• The apps are updated to the latest version.

Why connect Instagram to your Facebook Page

• Post to both from one place (Meta Business Suite) and schedule ahead
• Read and reply to messages and comments from both in one inbox
• See insights for both side by side
• Share Instagram posts and Stories to Facebook automatically if you want
• Many social media tools, including schedulers, require the link before they can publish to Instagram for you

If you're unsure whether you need both, read Instagram vs Facebook for local business. Short version: most local businesses should run both.

Step 1: Switch Instagram to a professional account

Personal Instagram accounts can't be linked to a Facebook Page for business features. Switching is free, keeps your posts and followers, and can be reversed.

1. Open Instagram and go to your profile.
2. Tap the menu (three lines) in the top right.
3. Tap Settings and activity.
4. Scroll to Account type and tools (under "For professionals").
5. Tap Switch to professional account.
6. Pick the category that best describes your business ("Bakery", "Hair Salon", "Gym").
7. Choose Business (see below), then tap Next.
8. Review your contact details (email, phone, address). These show as buttons on your profile, so use your business details.

Business or Creator?

For a local business, choose Business. It works with the widest range of tools and shows your address and contact options clearly.

Step 2, option A: Link from the Instagram app (easiest)

1. On your Instagram profile, tap Edit profile.
2. Under Public business information, tap Page.
3. Tap Connect (or "Connect or create"). If asked, log in to the Facebook account that manages your Page.
4. Pick your business Page from the list and tap Done.
5. If you don't have a Page yet, choose Create Facebook Page and follow the prompts.

You may be asked to add accounts to Meta Accounts Center along the way. That's fine; accept it if you are the owner of both.

Step 2, option B: Link from your Facebook Page (desktop)

1. Log in to Facebook and switch into your Page using your profile picture menu in the top right.
2. Go to the Page's Settings (from your profile picture menu, then Settings & privacy, then Settings).
3. In the left menu, find Linked accounts.
4. Select Instagram and click Connect account.
5. Choose whether to allow Instagram messages to be managed from Facebook (recommended: yes, so you have one inbox).
6. Log in to Instagram in the window that opens and confirm.

If your Instagram account is still personal, Facebook may switch it to a professional account as part of this flow.

Step 2, option C: Link in Meta Business Suite (for business portfolios)

Use this if your Page lives in a Meta business portfolio (formerly Business Manager), or if staff or an agency help you.

1. Go to business.facebook.com and pick your business.
2. Open Settings in the bottom left.
3. Go to Business assets (or Accounts, then Instagram accounts, depending on your view).
4. Click Add assets, choose Instagram account, and log in to Instagram when prompted.
5. Once the Instagram account appears in the portfolio, open it and connect it to your Facebook Page (look for "Connected assets" or a "Connect" option next to the Page).
6. Give yourself and any staff the right access to both the Page and the Instagram account.

Step 3: Check that it worked

• On Instagram: Edit profile should now show your Page name next to "Page".
• On Facebook: Linked accounts should show your Instagram handle.
• In Meta Business Suite: both your Facebook Page and Instagram account should appear in the top-left account switcher, and the "Create post" screen should let you tick both.

Do one test: create a post in Business Suite, tick both Facebook and Instagram, and schedule it for later. If both are selectable, you are done.

Troubleshooting: the most common problems

My Facebook Page doesn't show up in the list

• You don't have full control. Ask the person who created the Page to give you "Facebook access" with full control (or Admin on older Pages). Partial or task access isn't enough to link Instagram.
• You're logged into a different Facebook account. The Instagram app may be using a different Facebook login from the one that manages the Page. Check which Facebook account is in Accounts Center, or link from Facebook on desktop instead (option B).
• The Page belongs to a business portfolio you can't see. Use option C, or ask the portfolio admin to give you access.
• The Page is already linked to another Instagram account. Disconnect the old one first (Linked accounts, then Instagram, then Disconnect).

"Personal accounts can't be connected"

Your Instagram is still a personal account. Do Step 1 first, then try again. If you switched but it still says personal, log out of the app, log back in and retry.

It keeps failing or loops back to the start

• Update both apps, then try on desktop (option B), which is usually more reliable.
• Turn off any VPN and try a different browser or private window.
• Make sure the Instagram account isn't restricted (check Account Status in Instagram settings).
• Wait an hour and retry. Meta sometimes rate-limits repeated attempts.

I'm linked in Accounts Center but my Page still isn't connected

Accounts Center links your personal Facebook profile and Instagram account (for single sign-on and cross-posting from your profile). That's different from linking Instagram to your Page. You still need to do Step 2.

An ex-employee or old agency set it up

If you don't have access to the Page, ask them to add you with full control. If they're unreachable, Meta has a Page access request process in its Help Center. Going forward, always keep at least two people you trust with full control, one of them the owner.

I want to unlink it

Go to the Page's Linked accounts, then Instagram, then Disconnect. Or in Instagram, Edit profile, then Page, then Disconnect. Your posts and followers aren't affected.

What to do once you're connected

1. Turn on unified messages so Instagram DMs and Facebook messages land in one inbox.
2. Decide on auto-sharing. Sharing every Instagram post to Facebook automatically is convenient. Turn it off if you want different captions with links on Facebook.
3. Set up a weekly routine. Plan 3–4 posts a week and schedule them in one sitting. A social media content calendar makes this easier.
4. Fix your profile basics. Bio, contact buttons, hours and location on both.

The Instagram-to-Page link is also what lets posting tools publish for you. With Scala, you connect your Meta account once, and Scala plans and designs a week of posts for Instagram and Facebook (and X) from your website and photos; you approve every post before it goes out. You can get started here.

Frequently asked questions

Do I need a Facebook Page to have an Instagram business account?

No. You can switch to a professional Instagram account without a Facebook Page. You need the Page link for features like a shared inbox, posting to both from Meta Business Suite, and most third-party scheduling tools.

Why can't I see my Facebook Page when connecting Instagram?

Usually because you don't have full control (admin) access to the Page, you're logged into a different Facebook account, or the Page is already linked to another Instagram account. Linking from the Page's settings on desktop often fixes it.

Should I choose a Business or Creator account?

For a local business, choose Business. It shows your address and contact buttons and works with the widest range of scheduling and marketing tools.

Can one Facebook Page connect to two Instagram accounts?

No. One Facebook Page connects to one Instagram account. If you run two locations with separate Instagram accounts, give each location its own Page.

Will switching to a professional account delete my posts or followers?

No. Your posts, followers and handle stay the same. You gain insights and contact buttons, and you can switch back later.