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Marketing that works for local businesses.

Post ideas, captions, calendars and Google tips you can use today. Written for owners, not marketers.

Florist turning the sign on her shop door at opening time

Local SEO

How to set up a Google Business Profile: 2026 step-by-step guide

Claim, verify and fill in your Google Business Profile from scratch: categories, verification methods, hours, photos and services, screen by screen.

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Local SEO

Google Business Profile optimization: 7 steps to rank locally

How Google ranks local businesses (relevance, distance, prominence) and the specific profile changes that help: categories, photos, updates, reviews.

Small business owner writing a list at a desk in her studio

Local SEO

Local SEO checklist (2026): 35 checks to show up on Google

35 local SEO checks, each with a 'done when' test: Google Business Profile, website, citations, reviews and links. Printable, with a 90-day plan.

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Local SEO

How to get more Google reviews (scripts and reply templates)

Get more Google reviews the right way: review link and QR code, timing, ask scripts, what Google's policy bans, and templates for replying to reviews.

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Local SEO

Small business website SEO: 7 basics that matter

Title tags, meta descriptions, service and location pages, alt text, phone speed and LocalBusiness schema, explained for small business owners.

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Local SEO

How to show up in AI search as a local business

How ChatGPT, Perplexity, Gemini and Google AI Overviews pick local businesses, and six honest steps to raise your chances of being recommended.