Connect Google Business Profile
Google Business Profile is rolling out: it's open to a few businesses first, and shows under Channels once it's open to yours. When it's connected, Scala posts some of your approved posts on your Google listing, writes replies to your new reviews for you to check, and shows how people find you on Google.
Connect
- Open Channels in the sidebar.
- Tap Connect next to Google Business Profile. Google's sign-in opens.
- Sign in with the Google account that manages your Business Profile, and allow Scala to manage it.
- If that account manages more than one profile, choose the one for this business. With only one, Scala picks it for you.
Back in Scala, Google Business Profile shows Connected with your listing's name.
Google only takes posts and replies from verified profiles. If yours shows "Not verified by Google yet", verify it at business.google.com, then tap Check again.
If Google says your account has no Business Profile, sign in with the account that owns or manages the listing, or create one at business.google.com first.
What goes to Google
- One or two posts a week, picked from that week's strongest posts (one on Starter, two on Growth and Scale). They go out with the rest of the post, after you approve it.
- The words: your caption without hashtags. Edit the caption to change them.
- A photo from the post, and a button that suits your business, like Book, Order online or Call now.
- Offers and events go out as Google offers and events, with the dates you gave in your offers.
- Reels don't go to Google.
Open any post going to Google to see its Google version under On Google.
What Scala can do on Google
- Publish the Google posts you approve to your Business Profile.
- Read your new reviews, and post the replies you approve. See Reply to your Google reviews.
- Read how often people find you on Search and Maps, call, visit your website or ask for directions. These show on Results and in your Monday report.
- List the Business Profiles you manage, so you can choose one.
Google reports its numbers a few days late, so the last days of a week fill in later.
Disconnect
Open Channels, then Google Business Profile, and tap Disconnect. Scala stops posting to Google and replying to reviews, and removes its access there. Your posts still go to Instagram and Facebook, and what already went out on Google stays.