How does Scala work?

Scala learns your business, plans a week of posts for Instagram and Facebook (and X if you connect it), and asks for your OK before anything goes out. Each Monday it tells you how last week did.

What Scala does each week

  1. Sunday evening, at 6 PM in your business's timezone, Scala plans and drafts the coming week's posts from your brand profile, your offers and your own photos.
  2. When every post is written and every picture is ready, Scala emails you that the week's posts are ready for your OK.
  3. You approve, edit or skip them on the Posts screen, or approve them straight from the email.
  4. Approved posts go out at their planned times.
  5. Monday morning, at 8 AM your time, Scala emails a report on the week that just ended. You can see the same numbers on the Results screen.

Nothing goes out without your OK, unless you turn on auto-publish. See Can Scala post without my approval?

Your first week

You don't have to wait for Sunday. As soon as you finish the three setup questions, Scala drafts the rest of this week (any posting days still ahead) and next week, so you have posts to look at the same day.

Where Scala gets its ideas

  • Your website, Google listing or Instagram, looked at when you sign up. To update it, open Brand profile, then Where we learned about you, and tap Refresh.
  • What you tell it in Brand profile: what you sell, who it's for, how you sound, your offers and the things it should never say.
  • Your logo, photos and videos.
  • What has reached the most people in your recent posts. Scala leans toward what works.

Results

Numbers for each post show up on Results about 48 hours after it goes out: reach, likes, comments, saves and more, per channel. Switch weeks to compare.

Related

Didn't answer your question? Email hello@getscala.co and a person will reply within one business day.