Scala vs 99 Dollar Social: AI or human writers

Updated · Written by the Scala team

99 Dollar Social and Scala both make your posts for you; the difference is who makes them and how many you get. At 99 Dollar Social, people write and design them: $99 a month for 10 posts on one channel, up to $279 for 30 (99 Dollar Social pricing). Scala's AI plans and designs them from your own photos: 3 posts a week on Instagram and Facebook for $19 a month, 5 a week with X and reels for $79, a post a day for $249, with emails and a website check on every plan. If you want human writers, choose 99 Dollar Social. If you want to post most days on a small budget, Scala gives you more for less.

We make Scala, so read this with that in mind. 99 Dollar Social facts come from its pricing page, checked on 31 October 2026. Prices change, so check before you buy.

The short comparison

Scala99 Dollar Social
Who makes the postsAI, designed from your own photos, approved by youPeople: an account manager, content specialist and QA
Starting price$19 a month$99 a month
Posts3 a week (Starter), 5 a week (Growth), 7 a week (Scale)10, 15, 20 or 30 a month
ChannelsInstagram and Facebook; X on Growth and Scale1 included; extra channels $10 a month each
Reels2 a week on Growth, 3 on Scale, includedAdd-on: 4 for $99 a month
Email campaignsIncluded on every planAdd-on: 2 emails for $149 a month
NetworksInstagram, Facebook, X; TikTok rolling outFacebook, Instagram, LinkedIn, Pinterest, TikTok, YouTube, Google Business (no X)
ContractMonth to monthMonth to month
GuaranteeFull refund within 14 days of any payment14-day money-back guarantee on the first month

When 99 Dollar Social is the better choice

  • You want people writing your posts. Its team writes, designs and checks every post.
  • You need LinkedIn, Pinterest or YouTube. Scala doesn't post there.
  • You want ads managed. It offers Meta and Google ads as paid add-ons; Scala doesn't run ads.

When Scala is the better choice

  • You want to post most days. Scala's Growth plan is 5 posts a week plus 2 reels for $79.
  • You want emails and reels in the price. Both are included in Scala's plans, not add-ons.
  • You want your posts in your own look. Scala designs from your photos, logo and colours, and you approve each post.

Frequently asked questions

Is Scala cheaper than 99 Dollar Social?

Yes. Scala starts at $19 a month for 3 posts a week; 99 Dollar Social starts at $99 for 10 posts a month.

Does 99 Dollar Social use AI?

Its pricing page says people write, design and review the posts, using AI internally for research, brainstorming and hashtags.

Does either reply to comments?

No. Both leave comments and messages to you.

See what Scala would postPricing

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