Scala vs Presly: AI posts for local businesses

Updated November 12, 2026 · Written by the Scala team

Presly and Scala both use AI to make posts for a local business, but they're built for different jobs. Presly is a publishing and engagement tool: it creates and schedules posts on 10 platforms and, from its $79 Growth plan, puts your messages, comments and reviews in one inbox with AI reply drafts and online booking (Presly pricing). Scala is an AI marketing team: it researches your business, designs posts from your own photos, emails your customers, checks how you show up on Google and reports every Monday, from $19 a month. If you need many networks and a shared inbox, Presly fits. If you want the work planned and done across posts, email and Google, Scala fits better.

We make Scala, so read this with that in mind. Presly facts come from Presly's pricing page, checked on 12 November 2026.

The short comparison

	Scala	Presly
Price	$19, $79 or $249 a month (pricing)	$39, $79, $159 or $499 a month; 20% off yearly
Posts	3, 5 or 7 a week, planned for you	Credits: about 50, 160, 400 or 1,600 AI posts a month
Free trial	No; see what Scala would post first	7 days, card required
Uses your own photos	Yes, designs from your real photos and logo	AI captions and images, plus your own uploads
Networks	Instagram and Facebook; X on Growth and Scale; Google Business Profile	10 platforms
Messages and comments inbox	No	From Growth ($79)
Google review replies	Drafts each reply for you to approve, every plan	In the inbox from Growth
Emails to your customers	Yes, to your own list	Not listed
Website and Google check	Yes, every month, with the fixes written	Not listed
Prices in naira	Yes, from ₦9,900 a month	No

When Presly is the better choice

You post on many networks. Presly publishes to 10 platforms.
You want one inbox for messages and comments. Presly's Growth plan adds a unified inbox with AI reply drafts.
You take bookings or table reservations online. Presly includes online booking from Growth.

When Scala is the better choice

You don't want to plan posts yourself. Scala decides what to post each week from your offers, photos and what worked last week.
You want email and Google covered. Scala emails your customers, checks your website and Google listing and replies to Google reviews with your OK.
You want a lower starting price. Scala starts at $19 a month, or ₦9,900 in Nigeria.

Frequently asked questions

Does Presly have a free trial?

Yes, seven days, with a card required. Scala has no free trial but shows what it would post for your business before you pay.

Which is better for a restaurant?

If you need table reservations and one inbox for messages, Presly's Growth plan covers that. If you want posts from your own food photos, emails to regulars and your Google listing looked after, Scala covers that.

Do both post automatically?

Both can. Scala holds every post for your approval unless you turn on auto-approval.

See what Scala would post Pricing