Connect Instagram and Facebook
Open Channels, tap Connect next to Instagram and Facebook, log in with Meta and choose your business's Facebook Page. One Meta login lets Scala post to that Page and to the Instagram account linked to it.
Before you connect
Meta only lets apps post to Instagram through a Facebook Page. You need:
- An Instagram professional account. In Instagram, open your profile, tap the menu, then Settings. Under For professionals, tap Account type and tools, then Switch to professional account, and choose Business. Can't find it? Search Settings for "account type".
- A Facebook Page for your business that you're an admin of.
- The Page linked to your Instagram. In Instagram, tap Edit profile, then Page, choose your Page and tap Connect.
Most owners already have this. On the Channels screen, tap Not sure? Show me how for the same steps.
Connect
- Open Channels in the sidebar.
- Tap Connect next to Instagram and Facebook. Meta's login opens.
- On Meta's screen, tick your business's Page and Instagram account, and leave every permission switched on.
- Back in Scala, under Choose where Scala posts, pick your Page. Its linked Instagram account is shown under it.
- Tap Use this Page.
The channel now shows Connected with your Instagram handle and Page name. Scala then looks at your recent Instagram posts so new posts match your feed.
What Scala can do once connected
- Publish the posts you approve to Instagram and your Facebook Page.
- Read reach, likes, comments, saves and follows for those posts.
- List the Facebook Pages you manage, so you can choose one.
Scala never posts without your approval unless you turn on auto-publish, and never changes billing details or deletes anything on Instagram or Facebook.
Instagram and Facebook are required. Posts only go out while they're connected, and X posts go out with them.
If it didn't work
If you cancelled the login, skipped a permission, or don't see your Page, Scala tells you what happened and shows a Try again link. See Why can't I see my Facebook Page?