Does Scala make reels?
Reels are part of the Growth and Scale plans. Scala makes them from your own videos and photos, never from stock footage. Starter doesn't include reels.
Reels by plan
- Starter: no reels.
- Growth: up to 2 reels a week.
- Scale: up to 3 reels a week.
Reels count toward your posts for the week, alongside your photo posts and graphics. See What do the plans cost?
What Scala makes reels from
- Your videos: short phone clips you add in Brand profile, under Videos. Scala cuts a few seconds from each.
- Your photos: when you haven't added videos, Scala can make a reel from your photos of your place, products, people or work.
The more of your own clips and photos you add, the better your reels can be. See Add your logo, photos and videos.
Add videos for reels
- Open Brand profile and scroll to Logo, photos and videos.
- Under Videos, tap Add videos.
- Use MP4 or MOV files, up to 250 MB and 3 minutes each. You can keep up to 20.
Scala checks each video after it uploads. If one can't be used, it says why.
Scala may also ask for a video on Today, under Help next week's posts, when a reel idea needs one. Your posts never wait for it.
Approving a reel
Reels wait for your OK like any other post. Open one from Posts to watch it and read the words on it.
Where reels go
Reels go to Instagram and to your Facebook Page. They don't go to X.
Reels use only what you give Scala. If you'd rather a clip wasn't used, remove it from Videos and Scala won't use it in new reels.