Send your first email
Open Email, choose the kind of email under Write an email, and Scala drafts it from your brand profile. Change anything you like, send yourself a test, then tap Approve. Nothing goes out until you do.
Before your first email
Scala needs three things before it can send:
- Your business address. Marketing emails must show where your business is. Add it in Brand profile, under Business details. It's shown at the bottom of every email.
- Your own email confirmed. We sent you a link when you signed up.
- Contacts. Add the customers who agreed to hear from you. See What file formats can I import contacts from?
The Email screen tells you if any of these is missing.
Write an email
- Open Email in the sidebar.
- Under Write an email, choose the kind of email you want.
- Scala drafts it and opens it for you.
The five kinds:
- Offer: a deal or something to buy now.
- News: what's new at the business.
- Tip: something useful, no selling.
- We miss you: for customers you haven't seen in a while.
- Ask for reviews: asks happy customers for a Google review, with one button to your Google review page. It needs your Google listing: Scala uses the one you signed up with, or paste your review link in Brand profile, under Business details (in Google Business Profile, tap Ask for reviews and copy the link). The Monday report then shows how many new Google reviews you got that week.
Always-on emails
Under Always on, switch on an email once and Scala keeps sending it for you:
- Win back: goes to contacts who have been on your list for 90 days and haven't opened or clicked any email in that time.
- Anniversary: goes to each contact a year after they joined your list.
When you switch one on, Scala writes it from your brand profile and opens it. Change anything, then tap Approve. From then on it goes out each morning to whoever matches, and each contact gets it at most once a year. It counts toward your monthly emails, keeps to your first week's daily limit, and never goes to anyone who unsubscribed or bounced. Switch it off any time.
Make it yours
On the email's page you can change the Subject, the Preview text shown after the subject in inboxes, the Headline, the Photo across the top, the Sections and the Button (its words and link). A preview shows how it looks on Desktop and Phone.
Under Who gets it and when, choose Send to: everyone subscribed, or only contacts with a certain tag. Then pick the Day and Time, at least 5 minutes from now and within the next 60 days.
Test and approve
- Tap Save changes if you edited anything.
- Tap Send me a test. It arrives in your inbox with "[Test]" in the subject.
- Tap Approve. It goes out at its time.
Changed your mind? Undo approval puts it back in drafts, and Skip means it won't go out.
After it's sent
Emails come from your business's name, and replies go to your Scala account's email. Once it's sent, How it did shows how many it was sent to, opened, clicked, delivered, unsubscribed and bounced.