How do unsubscribes and bounces work?
Every email Scala sends has an unsubscribe link. Anyone who unsubscribes, whose address bounces, or who marks an email as spam never gets another email from your business through Scala.
How unsubscribing works
At the bottom of every email is a link to unsubscribe. Your customer opens it, sees "Unsubscribe?", and confirms. Many email apps also show their own unsubscribe button, which works the same way.
From then on, Scala won't email that address. If you import them again, they stay unsubscribed.
Unsubscribe links in test emails don't change anything, so you can try them safely.
Bounces and spam reports
- Bounced: the address doesn't accept email. Scala stops sending to it.
- Marked as spam: the person reported your email. Scala stops sending to them.
See who's unsubscribed
Open Email, then See contacts. Filter by All, Subscribed, Unsubscribed or Bounced, or search by email or name. Each contact shows its status.
To remove someone completely, tap the bin beside them and confirm with Remove. They won't get any more emails from you.
If too many people mark emails as spam
To protect your business and everyone else's, Scala pauses sending for a business when more than 0.3% of its emails are marked as spam, once it has sent at least 200 in the last 30 days. The Email screen tells you if this happens. Write to us at hello@getscala.co and we'll help you get going again.
Keep your list healthy
- Only add people who agreed to hear from you, for example as customers or by signing up.
- Send things they'll want: an offer, news or a useful tip.
- Use We miss you for customers you haven't seen in a while, rather than emailing everyone often.